●  Emberlist · West London

Your lapsed members
aren't gone.
They've gone dormant.

Done-for-you win-back campaigns for boutique studios. We re-engage the members who quietly stopped coming — using your own list — and you only share in the revenue we actually recover.

Get my free list audit → See how it works
Your own opted-in list Pay from what we recover Email-first, human-reviewed
Dormant members £0

Illustration · not real client data

01 / The problem

Half of new members drift off within months. Then the list just sits there.

Every name on it is someone who already chose you once — and money you already spent to win. Most studios never work that list: no time, no tooling, no appetite for marketing. So it cools off and quietly becomes the most expensive thing you own and never use.

02 / How it works

One quiet system that turns a cold list back into bookings.

01

Free list audit

You export your member list. We segment it and show you, for free, exactly how much is sitting dormant.

02

Find the lapsed

We pinpoint who stopped coming and when, then group them by how recently and how valuable they were.

03

Personalised emails

AI-drafted, human-reviewed win-back emails sent from your own domain — warm, on-brand, never spammy.

04

They rebook

Each email carries a unique code and booking link, so every return is tracked straight back to the campaign.

05

You see the £

A clean before/after report: members reactivated and revenue recovered. You pay a share of that — nothing else.

03 / What's in your list

How many members have come through your doors over the years?

600 members
1003,000+

Roughly sitting dormant

£0

Even bringing back just 1 in 10 of them is around £0 back through your doors.

A rough estimate (≈45% lapsed × typical member value). Your free audit gives the real figure from your actual list — no guesswork.

04 / What you get

01

A free pre-engagement audit

We quantify your dormant-customer revenue before you pay anything or commit.

Before you pay
02

AI-personalised, human-reviewed campaigns

Win-back emails sent from your own authenticated domain. Every message is reviewed before it goes out.

Done for you
03

Proven comeback offers

Two to three tested win-back offers with subject lines and timing built for boutique studios.

Templatised
04

Unique codes & booking links

Clean, undeniable attribution — so every recovered booking is provably yours and ours.

Tracked
05

A before/after results dashboard

Members reactivated, bookings made, and revenue recovered — in plain numbers.

Reported
06

Full compliance setup

Opt-in confirmation, opt-out handling, and domain authentication (SPF/DKIM/DMARC) done properly.

UK GDPR · PECR

05 / The deal

A free audit first. Then you mostly pay from what we recover.

If the audit shows there's no meaningful dormant list to work, we don't proceed and you pay nothing. From there it's a small setup fee plus a share of the revenue we actually bring back. No recovered revenue, no share. Your risk is close to zero — that's the point.

Start with the free audit →

Built for

  • Independent & boutique studios — yoga, Pilates, CrossFit, boxing, small-group & PT
  • Studios with an existing, opted-in member list
  • Owners on Mindbody, Glofox, TeamUp, Mariana Tek or similar
  • Anyone sitting on lapsed members they've never properly worked

Not for

  • Brand-new studios with no customer history yet
  • Lists with no opt-in or unclear consent
  • National chains whose marketing sits with head office
  • Anyone wanting to blast bought-in or scraped lists

07 / Proof

Reserved

This space is for our first studio's real numbers.

We'd rather show you a true before/after than a stock photo and a made-up quote. Real results land here — published with the studio's permission, never invented.

08 / Questions

The honest answers.

Whose data is this — and is it legal?+
It's your data. You stay the data controller of your member list; we act as your data processor under a Data Processing Agreement. We only email people who are already your customers and opted in to hear from you — no bought lists, no scraping. Everything runs under UK GDPR and PECR, with clear sender identity and a free opt-out in every message. If any consent is unclear, we pause and confirm before sending.
Which booking platforms do you support?+
Anything you can export a customer list from — Mindbody, Glofox, TeamUp, Mariana Tek, Square and similar. We work from a standard export, so we're not tied to one system.
How do you prove the results are real?+
Every win-back email carries a unique code and a dedicated booking link. When a lapsed member rebooks, it's attributed straight back to the campaign — so the before/after number is measured, not estimated.
What do I need to give you?+
A customer-list export (names, emails, last-visit dates, spend if available), confirmation that the list is opted-in, and a quick sign-off on the comeback offer and email tone. We handle the rest, including domain authentication.
What if it doesn't recover anything?+
Then you owe no performance share — that part is paid purely from revenue we actually bring back. The free audit also tells us upfront whether there's enough dormant value to be worth running, so we don't start campaigns that won't pay.
Do you do SMS too?+
We start email-first because it's faster to launch and sits inside the well-understood UK email-marketing rules. SMS can be added later, once consent and opt-out handling are in place, and it's quoted separately.

→ Free list audit

Find out what's sitting in your list.

Send a couple of details and I'll come back with a free, no-obligation read on your dormant-member revenue. No spam, no hard sell.

We'll only use these details to prepare your audit and reply. Unsubscribe any time.